Home · About
An atelier,
not an assembly line.
Velvetmane began in 2017 with one chair, one mirror, and a stubborn belief: that a haircut is architecture, and nobody should feel rushed inside it. Nine years later the room is bigger. The belief hasn't moved.
Our story
Slow room,
sharp scissors.
Founder Vivienne Moreau trained in Paris and spent a decade inside high-volume flagships before walking away from the conveyor belt. Velvetmane was designed as the opposite: one client per artist at a time, appointments with breathing room, and consultations that happen before scissors, not during.
Today twelve artists work the Greene Street floor — cutters, colorists, and stylists who train together monthly and argue, lovingly, about fringe geometry.
- One chair at a time — your artist is never double-booked.
- Consultation first — every first visit starts with a plan.
- Ten-day promise — complimentary refinements, always.
By the numbers
A quiet record, kept carefully
Regular clients
New Yorkers who trust us with every grow-out, bob, and blonde.
Resident artists
Cutters, colorists, and stylists training together monthly.
In SoHo
On Greene Street since 2017 — same room, sharper craft.
Refinement promise
Come back within ten days and we adjust, complimentary.
Our Team
Meet the Artists Behind Our Creative Team
Founder · Master Stylist Vivienne Moreau 
Color Director Marco Bianchi 
Cutting Specialist Elena Rostova 
Styling Director David Chen 
Come sit in the chair.
First visits begin with a complimentary consultation — tell us where your hair is, and where you want it to go.
Book an appointment Explore services